Avril Lavigne

As Avril was gearing up to release a new album in 2022, NOX was hired to support ongoing social strategy and content creation. This turned into a 2-year engagement that led to a 40% YoY increase in Instagram followers, a 40% YoY increase in Spotify listeners and a platinum hit with the record 'Bite Me'. During this time period, we also launched her on TikTok. After concepting and shooting the "sk8er boy" video with Tony Hawk to launch her on TikTok, she gained 2 million followers, 25 million views and over 50 press write-ups in a 72-hour period.