Davido

Davido came to us ahead of his Timeless album rollout with a major global release cycle on the horizon. While his global presence was strong, there was an opportunity to better translate cultural moments into sustained audience growth and real-world outcomes. Over the past 3 years, we've led the Timeless and 5IVE rollouts, sparking the "Unavailable" trend with 1.6M+ UGC creates, driving 850M+ streams across key tracks, and growing his audience to 30M+ monthly listeners. During the 5IVE era, we pushed "With You" to become the top streaming song globally from an African artist with 3.9M+ UGC creates, generated 2.5B organic impressions across Davido's social profiles in 2025, and helped sell out his first U.S. arena tour.