2026
Case Study

Laylo

Ahead of one of Davido's biggest shows of 2026 at Crystal Palace Bowl in London, we used Laylo to drive early ticket sales and sell out the show fast. Over the course of 2026, we've helped Davido drive 75k+ Laylo subscribers to convert around key moments. For London, a series of cryptic teasers built the list, followed by an email/SMS blast unlocking an exclusive presale window for subscribers. The result: 5k tickets sold within 48 hours, helping the 15k-cap show fully sell out within 5 days of the public on-sale.

Brand

Davido Instagram story teasing a London show with a Laylo early access link
Teaser
Davido and Friends Crystal Palace Bowl announcement with Laylo sign-up for first access
Early access sign-up
Davido and Friends presale tickets sold out graphic for Crystal Palace Bowl
Presale sold out