PSD x LIFT

PSD, a leading Gen Z sportswear apparel company, partnered with LIFT Sports Management surrounding the top athletes in their Class of 2024 High School Roster, some of whom have gone on to be first-round NBA draft picks in 2025. NOX was brought into concept, produce, shoot and edit videos surrounding each athlete. Videos were then distributed across PSD and athlete social channels to maximize the announcement and reach new customers.